Cashback company Zaggle acquires Pennyful


Cashback and examination organization Zaggle Prepaid Ocean Services, which offers cashbacks to clients at eateries, has obtained Bengaluru-based online cashback and coupons organization Pennyful in a money and-stock arrangement. The arrangement size was undisclosed.

Pennyful, which contends with any semblance of CashKaro, has been putting forth cashbacks to buyers at around 500 internet business locales, including Flipkart, Amazon India and Paytm, which will now be coordinated with Zaggle’s 2,500 eatery shippers. The Pennyful group of 15 individuals will join the 115-group at Zaggle, particularly to expand the last’s advanced advertising and item innovation group, principally for their customer centered business.

Zaggle is headquartered in Hyderabad with workplaces in Mumbai and Bengaluru. “The thought was to unite capacities over a wide scope of ranges and connect with clients both disconnected and on the web,” said Avinash Godkhindi, CEO of Zaggle.
“Pennyful’s comprehension of the buyer base and its online offerings conveys an incentive to the group.”
Godkhindi said the obtaining will likewise help Zaggle to venture into the US showcase through Pennyful’s US substance.
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Pennyful was begun in the US first by Ravitej Yadalam before he entered India with the item in 2011. “For quite a long while, India has been our core interest. With the obtaining, there will be a major concentrate on the US showcase,” Yadalam said.
Pennyful has remained bootstrapped. “I am to a great degree satisfied to report that Zaggle is moving towards an omni-channel advertising stage post procurement of Pennyful. Zaggle, over a time of five years, has constructed an enormous collection of B2B customers. The emphasis is on the B2B2C market of 25+ million, and we need to make increasingly an incentive for this arrangement of shoppers,” said Zaggle author Phani N Raj.
Godkhindi said the combined substance will likewise dispatch new installment items by the following quarter.